RICHMOND SUPERKINGS CIGARETTES

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Richmond cigarettes (John Player) are a value brand of tobacco cigarettes re-introduced into UK markets in 2000. They come in the usual varieties (King Size, Smooth, Superking (100mm)) and also a menthol variety. The brand is in competition at the lower end of the market, against value UK cigarette brands such as Mayfair, Sovereign and Park Road.

Richmond's variants Superkings and King Size are the fourth and fifth top-selling cigarettes in the UK respectively [1]. Richmond's occupation of the lower price brackets means however, that it is associated with inferior quality. They are characterised by the bright blue packaging, which in early 2006 underwent a redesign: the serif font used being replaced for a more modern sans-serif, and general appearance becoming more minimalist. Richmond cigarettes contain tobacco which has been passed down from the company "Lambert & Butler" and the rare brand L&P contain tobacco which has been passed down from richmond

Superkings are a popular brand of cigarette produced by Imperial Tobacco that is available in the United Kingdom and Ireland but various other brands of a similar name may exist around the world.

The name is derived from the 100mm length of the cigarette, which was amongst the first in the UK to be longer than the usual king size. Indeed, the term is often used to describe any cigarette of regular gauge but with additional length to a king size cigarette. Superkings packaging is marked by vertical bars of gold and black, blue, white or green designed to emphasise the increased length. The filter is light brown (white for menthol) with 2 gold circles at the base. The name and crest are printed on the cigarette near the filter. They are available in regular, light, ultra-light and menthol varieties. The brand is most often associated with female and elderly smokers.

Because superking sized cigarettes are often the same price as the regular kingsize cigarettes of the same brand, it is a common rumour that they are made from the leftover materials of cigarette production, and so are of a much lesser quality than regular sized cigarettes, however the brand clearly has a strong consumer loyalty regardless of this.