Benson & Hedges cigarettes
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BENSON & HEDGES CIGARETTES
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Benson & Hedges cigarettes was founded in 1873 by Richard Benson and William Hedges as Benson and Hedges Ltd. The company was formed to make cigarettes for the then Prince of Wales, Albert Edward.
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Benson & Hedges History
Benson & Hedges is a British brand of cigarettes owned by the Gallaher Group. They are registered in Old Bond Street in London, and are manufactured in Lisnafillen, Ballymena, Northern Ireland for the UK and Irish markets, and by British American Tobacco PLC in Weybridge, England for other markets. The cigarettes are available in Gold, Black or Silver forms. Benson & Hedges also manufactures Hamlet cigars. Benson & Hedges was founded in 1873 by Richard Benson and William Hedges as Benson and Hedges Ltd. The company was formed to make cigarettes for the then Prince of Wales, Albert Edward. Alfred Paged Hedges succeeded his father in the business in 1885, the same year which Richard Benson left the business. The 1900s saw branches of Benson & Hedges Ltd. opening in the United States and Canada. In 1928, the American branch became independent, and was bought by Philip Morris in 1958 who also purchased the Canadian branch in 1960. Benson & Hedges Ltd in the UK was acquired by Gallaher Limited in 1955 (now the Gallaher Group). A Royal Warrant was issued to the British company in 1878, after the required five years of supply to the Royal Family. This was revoked in 1999 due to a "lack of demand in the royal households"[1]. The Warrant seal, which had previously been on the flip lid of the box, was removed.UK (British) Market
Benson & Hedges is the second most popular brand available in the UK [1], particularly amongst the 16-30 age range of smokers, although they are relatively expensive compared to other brands. In contrast, Benson And Hedges Silvers are somewhat cheaper. However, they have a lower tobacco and nicotine content than the Gold brand. On 1 May 2007, Gallaher introduced Benson & Hedges Black. The new 10 mg 'value for money' cigarettes are available in slide packs of 20. The slide packs (Benson and Hedges Silver and Black) are aimed towards young adult smokers[2]. There was a proposal to distribute packets of Gold in 16 in retail outlets in order to keep the price under 5, however the idea was never fully implemented; however, packets of 14 are available in some retail outlets for a lower price. Popular slang for Benson & Hedges in the UK is 'B&H', as in "I'll have 20 B&H please". In addition to this some smokers will request "20 Bensons please." Due to their relatively high nicotine and tar levels, some refer to them as 'Bangin' Headaches', in a reference to the effect this has. They are also colloquially called "Benny Hedgehogs" in London and around the Black Country area of Britain or alternatively as Golden Beauties.[citation needed] In the late 1970s Benson & Hedges ran a notable advertising campaign which actually turned to advantage the increasing curbs on what could be said and shown in cigarette advertisements. A striking series of photomontages and cinema films, devised by Collett Dickenson Pearce at the peak of that agency's success, featured the gold pack in various surreal juxtapositions and transformations, devoid of words and people.Irish Market
Benson & Hedges sold in Ireland are generally identical to the UK, although prior to 2003 they were manufactured in the Republic, until the Irish production was also moved to Ballymena. Packs of below 20 in size are not sold, with only 10 packs also existing prior to the ban on small sized packs by the Irish government in 2007; and the Black/Silver variants are not lower in price - again, having been the same price even before the introduction of a minimum selling price in 2007. Benson & Hedges Gold are the most popular cigarettes in Ireland.Overseas Market
In the 1930s, Benson & Hedges (Overseas) Ltd. was established by Abraham Wix to handle overseas trade. This branch was acquired by British American Tobacco in 1956. Today, British American Tobacco markets Benson & Hedges throughout Asia and the Pacific, including Australia and New Zealand, but excepting Taiwan and the Philippines. They also own branches in the Middle East and Africa. B&H is popular amongst young smokers in Bangladesh, Nigeria, India, Australia and New Zealand. Canadian smokers also enjoy B&H cigarettes, a popular brand being "Belmonts", which are manufactured by B&H in Toronto.Australian Market
In Australia Benson & Hedges are available in the following variations: Ultimate, Classic, Smooth, Fine, Subtle and Rich, the colours of the packaging being gold, red, blue, grey, sky blue and purple respectively.Special Offers
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